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Find valuable insights about the latest in content management technologies, best practices and tips to manage and translate your content.

<strong>How translation errors can be catastrophic</strong>

December 2, 2022

<strong>How translation errors can be catastrophic</strong>

Since Russia invaded Ukraine in February 2022, thousands of Ukrainian soldiers have been receiving training in the United Kingdom by British forces. This situation has highlighted the difficulty in finding translators and interpreters to work with the troops.

Given the wartime context, it is not only a matter of knowing the source and target languages perfectly, but also of considering the fact that the people who will be receiving these messages handle weapons and put their lives on the line. To what extent can misexpression and mistranslation be fatal?

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Transcreation: A modern and effective technique to multilingual marketing

November 25, 2022

Transcreation: A modern and effective technique to multilingual marketing

Although they are related services, translation and creative translation have many differences. Transcreation is especially useful in marketing, as it achieves a creative translation of concepts, so that they reach the target audience with a unique local flavor, tone and style.

What is this technique and why is it important in the advertising and marketing industry?

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CASE STUDY: A support guide for caregivers of LGBTQ+ youth.

November 22, 2022

CASE STUDY: A support guide for caregivers of LGBTQ+ youth.

A Portland Public Schools Case Study.

PROJECT SUMMARY

  • Client: SAY Wellness (Portland Public Schools).
  • Service: Transcreation Project (inclusive language).
  • Documents: PDF guide.
  • Disciplines: Education.
  • Volume: Spanish’ inclusive language.
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