Archive for month

High-value content is crucial to any company, and producing it requires a complex and rigorous process. Translation does not entail the replacement of a word in a language with a word in a different language, it requires several stages carried out by different specialized professionals.

Reviewers are crucial in the process to obtain a translation that is relevant both to the target audience and to our corporate goals.

What does a review entail and why is it so important?

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When translating their websites, many organizations choose a path that, at first glance, seems to be simple and affordable: machine translation. However, as tempting as this alternative may seem, using it without the proper investment of time and money can lead to a result that is —at best— uncertain.

How efficient is machine translation for website content?

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Although used interchangeably, translation and interpretation are two different fields. While translators deal with written text, interpreters have specific skills to translate oral content and, in turn, render it orally.

While these two fields can sometimes be complementary, they have significant differences. What are their features and how to choose between them according to our needs?

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Any company mature enough to expand at a global level understands that no decision taken during the process to enter new markets should be taken lightly. However, some organizations still choose to translate their content looking only at the price. These organizations decide to use machine translation tools, internal resources with no formal training or experience in translation or freelancers, without assessing the potential risks of these decisions.

How can a bad translation impact a business seeking to expand?

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