Category Archive

A long-awaited event by millions of people like the Football World Cup brought along astounding sociocultural diversity: more than 3 million tickets were sold for the matches (split into eight stadiums) and millions of fans watched the games from their houses through several platforms. Inside and outside the field, such passion for the sport brought together people from numerous backgrounds, traditions and realities.

The linguistic aspect was no stranger to this. Followers and players from 32 countries met in the small State of Qatar. What languages were present there and which were the most predominant ones?

Read More

Like rugby in New Zealand and football (soccer) in Argentina, the final game of the National Football League (NFL) in the United States is a massive event. The first Super Bowl took place 56 years ago and, since then, it has grown beyond the area of sports to become a whole social and cultural phenomenon.

How did the final game of the football season —between Los Angeles Rams and the Cincinnati Bengals— achieve 117 million viewers in the US only and became a symbol of multiculturalism?

Read More

It is estimated that more than 1.5 million people will visit Qatar between November 21 and December 18 for the FIFA World Cup. This is a considerable number for a country whose population is 2.8 million, but it is to be expected: the World Cup is one of the most popular events globally.

Considering that 3.572 million people watched the last edition that took place in Russia in 2018, what challenges and opportunities arise from this massive popularity, in terms of translation services?

Read More

In this case study we will dive into an organization with the mission to create equitable conditions for everyone to be healthy by advancing knowledge at the same time building a community system in which language is not a barrier: The University of Wisconsin Population Health Institute

Read More