Idea Translations

Translation Services

Transcreation: A modern and effective technique to multilingual marketing

#Transcreation: What’s all the fuzz in the #marketing industry?

Although they are related services, translation and creative translation have many differences. Transcreation is especially useful in marketing, as it achieves a creative translation of concepts, so that they reach the target audience with a unique local flavor, tone and style.

What is this technique and why is it important in the advertising and marketing industry?

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CASE STUDY: A support guide for caregivers of LGBTQ+ youth.

CASE STUDY: A support guide for caregivers of LGBTQ+ youth.

A Portland Public Schools Case Study.

PROJECT SUMMARY

  • Client: SAY Wellness (Portland Public Schools).
  • Service: Transcreation Project (inclusive language).
  • Documents: PDF guide.
  • Disciplines: Education.
  • Volume: Spanish’ inclusive language.

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Learning a language can improve a child’s self-esteem

How can learning a language improve children's self-esteem?

Knowing other languages has multiple advantages: such as sharper memory, improving decision-making and maximizing cognitive flexibility. And those benefits increase when we learn a second language at a young age.

Learning a language other than their mother tongue improves something fundamental to children’s development: self-esteem. But how does this relationship work?

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The easiest and most challenging languages to learn for a Spanish speaker

The easiest and most challenging languages to learn for a Spanish speaker

Spanish is the fourth most spoken language in the world, with more than 548 million native speakers. Mexico, Colombia, Argentina, Spain and the United States top the 5 countries with the largest number of native Spanish speakers worldwide.

For Spanish speakers, which are the easiest and most difficult languages to learn?

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