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The main challenges of translating scientific materials

What are the main challenges of translating scientific material?

Since the beginning, scientific information has been closely related to translation. Sharing, making something available to the public, is a fundamental goal shared by both science and translation. According to the Merriam-Webster dictionary, “popularize” means “to cause to be liked or esteemed“, as well as “to present in generally understandable or interesting form“.

Ethics and responsibility are key also in translation and in science. What are the challenges of translating scientific materials and how does a good translation impact society and science professionals?

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Translation in Advertising: Choosing the Right Messages

What is the role of translation in the world of advertising?

In Chinese, “bensi” means “rush to die.” Mercedes Benz chose that word a few years ago to enter the Asian giant. Although the error was quickly solved by the brand, other companies — such as Coca Cola, Pepsi, Audi, Dolce & Gabbana, Nike and Heineken — suffered the consequences of a poor translation applied to advertising.

Localizing advertising material involves special skills, because it involves a unique cultural adaptation to target a very specific market. What strategies should be followed in these cases?

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The key role of multilingualism in an increasingly interconnected world.

How to make the most of the benefits of an interconnected world?

Although the benefits of learning languages have always been undeniable, this is particularly clear in these times of unprecedented global interaction.

These days, multilingualism not only brings people closer to better educational, occupational and professional opportunities, but it also makes them more empathetic, helps them make better decisions and gives them confidence.

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Multilingual websites, the key to a successful business expansion

Websites #multilanguage #websitetranslation: what are the keys to a successful international business expansion?

Determining expansion objectives, identifying opportunities, understanding new markets, positioning and thinking globally while considering a local approach are among the main challenges that an organization must take into account when internationalizing its business.

Within these processes, language services play an essential role. Why are quality multilingual translations key to a company’s growth?

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