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Among the many reasons for having a multilingual site is the possibility of showing up at the top of Google searches and or other search engines and get noticed in those new markets. The process used to promote a website to the top spots in a search is called SEO (Search Engine Optimization). When we talk about this process for a multilingual site, we call it “multilingual SEO”.

Appearing in search engines through search engine optimization is crucial to maximize the reach of our content. But it is not only about reaching a lot of people: we need to put across the right message to the correct audience. What is the role of a good translation in SEO?

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“When translating poems I have attempted at all times to attend to the original prosody, which does not mean trying to recreate it —because this is impossible, given the distance and the constitutional differences between the languages— but to be aware of the metric and the ideas underlying in the text”, stated Andreu Jaume, critic and editor, after translating The Waste Land, by T.S. Eliot, one of the most influential books in modern poetry.

This classic piece of poetry work has been read in many languages since its inception in 1922, and its translation —like the translation of any emblematic work— poses many challenges. Which are the books that have been translated the most, due to their significance or popularity?

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