Discover the Story Behind Our Website Makeover!
CLIENT: Idea Translations
SERVICE: Website Optimization
In an increasingly digitalized and competitive world, we understand the importance of staying up-to-date and providing our clients with an exceptional online experience. With this goal in mind, we recently embarked on the task of modernizing and optimizing our website to offer a more intuitive, appealing, and functional platform.
That is why, on this occasion, we want to share with you the reasons that drove us to undertake this project, the challenges we faced in the process, and the final results we have achieved.
THE CHALLENGE:
The decision to update our website stemmed from a careful evaluation of who we are and how to be the most efficient in helping anyone that came to our website. Being easy to find in the web was also a priority. Although we were satisfied with the previous version, we identified significant areas for improvement that required attention. We noticed the website lacked information about our services and certifications, and we recognized the need to enhance the user experience to make navigation through the page smoother and more accessible.
Therefore, it was evident that the site called for an optimization that offered a better user experience. We aimed to provide visitors with quick access to relevant information, facilitate understanding of the site’s structure, and ensure they could easily find everything they need to make informed decisions.
To this end, we developed a detailed update plan with our web manager and IT team, addressing all of our needs and goals. With this in mind, we reached out to our extended team to identify and implement a SEO strategy, along with a web specialist that could help us accomplish our goal.
However, when the specialist started working on the page, they faced the challenge of a site cluttered with outdated plugins and data, negatively impacting the loading speed and editing capability.
This situation led us to develop a new web platform from scratch. It wasn’t simply about optimizing and improving the existing page, but creating an entirely new website, with a renewed architecture and optimized content from the get-go.
OUR SOLUTION:
We embarked on this adventure, which posed a bit of a challenge and, although it did take us slightly away from our daily routine, it was an exciting project to work on. With the help of a web architect, the entire team at Idea Translations was involved in creating the site’s content, including sections, menus, and text.
The process involved intense collaboration across all our departments, with the marketing department leading the way by providing the initial content, followed by revisions from the sales team and multiple internal proofreading stages by our linguistic team. Finally, our design team ensured everything was in line with the company’s brand image and maintained visual coherence.
After several rounds of changes and updates, we proudly succeeded in launching our new website. Now, our users can experience a website that loads quickly, it’s easy to navigate, makes it simple to request quotes and facilitates contacting us via WhatsApp, our direct chat or any of our social medial pages. For our clients, accessing their Iris portal has never been easier, and translators and linguists can now upload their resumes and connect with us. All of this within seconds. The end result is a renewed and improved website that reflects our dedication to excellence and our ongoing pursuit of customer satisfaction.
This website update entails a significant step in our commitment to providing quality service and staying at the forefront in an ever-evolving market. We are excited to present this new chapter in our digital history and hope you enjoy exploring all the improvements and innovations we have implemented.
Welcome to our new and upgraded online platform: www.ideatranslations.com!
