People are demanding immediate content that is interesting and customized, through more channels and companies need to offer their messages in several languages to reach more customers.
Having contact with words that do not have a literal equivalent in another language, allows us to learn interesting and curious concepts that are worth discovering. This exercise connects us with other cultures, lifestyles and world views.
We arrived in Buenos Aires and I wanted to start learning how to communicate correctly as soon as I got there, since I wanted to work in my field: Journalism. To that end, I enrolled in a language institute and started taking classes.
The number of Hispanic workers in the U.S. market has grown from 10.7 million, in 1990, to 29 million, in 2020 and it is expected to reach 35.9 million by 2030.