A decade ago, The Parent Project, an innovative education institution focusing on strong-willed children and adolescents, contacted us to translate their educational programs.
What do we need to consider when translating into Spanish for different audiences? What are the main differences between Spanish from Spain and the Spanish from Latin America?
Brand expansion implies overcoming the big hurdle of language diversity. In this context, how can we tackle the challenge of translating corporate, educational or scientific content for a regional, international or even global audience?
Thirty years ago, Panera Bread started with one goal: to bake fresh bread from fresh dough every day in every bakery-café, and to be part of the community by donating what was left at the end of day to neighbors in need.