What Does This Mean for Your Business? Language is the lifeblood of communication in today’s interconnected global economy. If your business is going international or growing its presence in new markets, you already know the importance of seamless, accurate translations. But in a world brimming with innovation, staying ahead requires more than traditional translation services. […]
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Category: Artificial Intelligence
Translation Meets AI: What’s Ethical and What’s Not?
AI and translation: a match made in efficiency heaven or a murky ethical minefield? In an era dominated by artificial intelligence, the rules of the game are shifting, and the translation industry isn’t immune. But here’s the big question: Are we staying on the ethical side of the line? Let’s talk mistranslations, plagiarism, confidentiality breaches, […]
When Cost Overshadows Quality: The Barnes & Noble Translation Controversy
The Barnes & Noble Classics series, launched in the early 2000s, offers a fascinating glimpse into the delicate balance between cost and quality in publishing, particularly in the realm of classic literature.
Marketing and Translation: The Limits of AI versus the Nuances of Language
Achieving results amidst constant change is the new major challenge for marketers worldwide. Hence, the use of Artificial Intelligence (AI) in the field of marketing is becoming increasingly common. This technology allows them to scale creative work, optimize campaigns, and create personalized ad experiences. But when it comes to translating these contents, can artificial intelligence […]
