The writer and translator Jorge Luis Borges once said, “each language is a way of feeling and perceiving the universe”. And although the author of El Aleph did not prefer literal translations, he stated that “partial and precious evidence of the difficulties that (the text) undergoes remains in its translations,” he also warned that literal […]
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Category: Best Practices
The main challenges of translating scientific materials
Since the beginning, scientific information has been closely related to translation. Sharing, making something available to the public, is a fundamental goal shared by both science and translation. According to the Merriam-Webster dictionary, “popularize” means “to cause to be liked or esteemed“, as well as “to present in generally understandable or interesting form“. Ethics and […]
Translation in Advertising: Choosing the Right Messages
In Chinese, “bensi” means “rush to die.” Mercedes Benz chose that word a few years ago to enter the Asian giant. Although the error was quickly solved by the brand, other companies — such as Coca Cola, Pepsi, Audi, Dolce & Gabbana, Nike and Heineken — suffered the consequences of a poor translation applied to […]
The key role of multilingualism in an increasingly interconnected world
Although the benefits of learning languages have always been undeniable, this is particularly clear in these times of unprecedented global interaction. These days, multilingualism not only brings people closer to better educational, occupational and professional opportunities, but it also makes them more empathetic, helps them make better decisions and gives them confidence.
