PROJECT SUMMARY Client: GMF Latinoamericana S.AService: Quality ReviewFormat: Feasibility & Set Up of Carbon Project for Bee EnterpriseSubject Matter: Environmental ScienceVolume: A contract
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How to enhance the customer experience through professional translation
In an increasingly digital world where people move around on different platforms and interact using different channels, memorable experiences provided by organizations are essential. In their marketing strategies, leading companies focus on understanding their customers’ journeys and satisfying their needs and preferences. Faced with this scenario, how crucial is a good translation for an excellent […]
Literal translation and free translation: which is the best approach?
The writer and translator Jorge Luis Borges once said, “each language is a way of feeling and perceiving the universe”. And although the author of El Aleph did not prefer literal translations, he stated that “partial and precious evidence of the difficulties that (the text) undergoes remains in its translations,” he also warned that literal […]
The main challenges of translating scientific materials
Since the beginning, scientific information has been closely related to translation. Sharing, making something available to the public, is a fundamental goal shared by both science and translation. According to the Merriam-Webster dictionary, “popularize” means “to cause to be liked or esteemed“, as well as “to present in generally understandable or interesting form“. Ethics and […]
