Translation as a creative process is a concept rarely mentioned these days. When discussing translation, people usually tend to only think about literal translation, which is based on the mere transfer of words from one language into another. Due to this simplistic approach, in recent years, the term “transcreation” has gained popularity to mean a […]
Subtitles are text displayed at the bottom of a video that provide a written representation of the spoken dialogue or audio. They are used to help people understand the content, especially when the language spoken in the video is different from their own or when they have hearing impairments. In today’s digital world, audiovisual content […]
Subtitles play a crucial role in the media industry, making content accessible and convenient for all. They open doors for people of different cultures and those with hearing impairments, enabling them to fully appreciate movies, shows, and every other entertainment content. But did you know that there’s a fascinating side to subtitling that goes deeper […]