Today, translation is often seen as a straightforward process of transferring words from one language to another—what we call literal translation—rather than as a creative endeavor. This perception has led to the widespread adoption of the term “transcreation,” which provides a more accurate description of what translators actually do on a daily basis. So, what […]
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Category: Transcreation
The Do’s and Don’ts of Transcreation
Unlike straightforward translation, which focuses on converting text from one language to another, transcreation involves adapting a message so it resonates with the target audience while maintaining the original intent, tone, and style. It is a delicate balancing act that requires both linguistic prowess and cultural sensitivity. When done right, transcreation can bridge the gap […]
