The Super Bowl transcends borders also in the world of marketing. Every year, brands wrestle each other for a spot in the almost 4 hours of the Super Bowl broadcast to reach the massive multi-ethnic audience available.
Multilingualism provides a competitive advantage in today’s job market. In addition to academic and professional credentials, employers also look for language skills.
Appearing in search engines through search engine optimization is crucial to maximize the reach of our content. But it is not only about reaching a lot of people: we need to put across the right message to the correct audience. What is the role of a good translation in SEO?
Considering that 3.572 million people watched the last edition that took place in Russia in 2018, what challenges and opportunities arise from this massive popularity, in terms of translation services?