Artificial Intelligence (AI) and automation are reshaping industries across the board, from healthcare and education to manufacturing and customer service. While early concerns centered on the fear that machines might replace human jobs—or even erode the essence of what it means to be human—the conversation has taken a more optimistic turn. What if technology could […]
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Marketing and Translation: The Limits of AI versus the Nuances of Language
Achieving results amidst constant change is the new major challenge for marketers worldwide. Hence, the use of Artificial Intelligence (AI) in the field of marketing is becoming increasingly common. This technology allows them to scale creative work, optimize campaigns, and create personalized ad experiences. But when it comes to translating these contents, can artificial intelligence […]
Will Artificial Intelligence Mark the End of Flesh-and-Blood Translators?
As has often happened in the past, the advancement of new technologies raises questions, criticism, and suspicions. Technological development is becoming increasingly fast, and apocalyptic visions often come into play. But will Artificial Intelligence (AI) ultimately emerge as the only option in the translation world?
Automatic or Human Translation: Which Alternative to Choose?
In 2022, the global market size for Automatic Translation (AT) was valued at USD 978 million and is expected to expand at an annual growth rate of 13.5% from 2023 to 2030. The increasing globalization of the internet and the growing need to reduce operational costs are expected to drive market growth in the coming […]
