What Is Free Translation and When Is It the Best Choice? The term “free translation” generally refers to a type of translation that deviates from the original source while still maintaining its essence. You might have heard of the terms “transcreation” or “creative translation.” Both involve combining translation and creativity to adapt a text to […]
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How to Translate Design Ideas into Any Language You Need
In today’s globalized world, visual content design transcends borders. Whether it’s a marketing campaign, a website, a product interface, or any other creative project, your design ideas must communicate effectively across languages and cultures.
Translation in Advertising: Choosing the Right Messages
In Chinese, “bensi” means “rush to die.” Mercedes Benz chose that word a few years ago to enter the Asian market. Although the mistake was quickly solved by the brand, other companies — such as Coca Cola, Pepsi, Audi, Dolce & Gabbana, Nike and Heineken — suffered the consequences of a poor translation applied to […]
