In an increasingly interconnected world, people worldwide demand more authentic content that meets their expectations and needs. In this context, expanding into new markets implies a significant challenge for organizations to meet these demands without losing their identity. What are the key elements of a professional translation?
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Tag: #GlobalCommunication
Transcreation: What It Is and How to Use It
Translation as a creative process is a concept rarely mentioned these days. When discussing translation, people usually tend to only think about literal translation, which is based on the mere transfer of words from one language into another. Due to this simplistic approach, in recent years, the term “transcreation” has gained popularity to mean a […]
International Translation Day: Origins of the Celebration and New Challenges
Since 2017, by decision of the United Nations, every September 30th International Translation Day is commemorated. Its purpose is to celebrate the role of language professionals in connecting cultures and promoting peace and understanding. Why is this day celebrated and what is its significance?
5 Surprising Things You Don’t Know About Translation
Translation is an essential tool for communication in today’s globalized world, where businesses are expanding globally and communication is more crucial than ever. However, translation is not simply exchanging words, but rather transferring the meaning and intent behind them accurately. In this blog post, we’ll explore the five things you probably didn’t know about translation.