In today’s global market, there are no boundaries limiting your business’ reach. How can you take your company to the next level? It all starts with a solid international expansion strategy, and the key lies in localizing your content. At Idea Translations, we specialize in breaking linguistic and cultural barriers. With a team of professional […]
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Tag: #Globalization
Marketing and Translation: The Limits of AI versus the Nuances of Language
Achieving results amidst constant change is the new major challenge for marketers worldwide. Hence, the use of Artificial Intelligence (AI) in the field of marketing is becoming increasingly common. This technology allows them to scale creative work, optimize campaigns, and create personalized ad experiences. But when it comes to translating these contents, can artificial intelligence […]
Conquering New Markets: Why Translation is Key
Accessibility and inclusion are among the global mega-trends. Sectors as diverse as tourism, finance, and the automotive industry are embracing these concepts. The power of linguistic services is also structured around them. What impact does quality translation have on conquering new markets?
