Like rugby in New Zealand and football (soccer) in Argentina, the final game of the National Football League (NFL) in the United States is a massive event. The first Super Bowl took place 56 years ago and, since then, it has grown beyond the area of sports to become a whole social and cultural phenomenon.
How did the final game of the football season —between Los Angeles Rams and the Cincinnati Bengals— achieve 117 million viewers in the US only and became a symbol of multiculturalism?