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As the processing power of computers has advanced, so has the development of artificial intelligence (AI). AI refers to machines’ ability to perform tasks previously thought to require human intelligence. Various industries, including video games, language translation, and robotics, have already embraced AI. Moreover, with ongoing advancements like ChatGPT and new AI capabilities emerging daily, almost every industry stands to benefit.

The recent advancements in AI technology have sparked significant interest in adopting machine translation, prompting linguistic professionals to increasingly rely on AI for enhanced productivity. How does this dynamic relationship work, and what strategies can professionals employ to get successful outcomes out of AI translation?

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The Generative Pre-training Transformer chat —commonly known as ChatGPT— is an artificial intelligence chatbot that allows users to ask questions using conversational or natural language. Developed by the company OpenAI, ChatGPT was released in November, 2022, with the aim of generating human-like text that may be used for a variety of applications, such as automated content creation.

In the face of such advances in artificial intelligence, many professionals and organizations are asking themselves: is this really a tool that came to replace flesh-and-blood translators?

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In an increasingly digital world where people move around on different platforms and interact using different channels, memorable experiences provided by organizations are essential. In their marketing strategies, leading companies focus on understanding their customers’ journeys and satisfying their needs and preferences.

Faced with this scenario, how crucial is a good translation for an excellent customer experience (CX)?

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A long-awaited event by millions of people like the Football World Cup brought along astounding sociocultural diversity: more than 3 million tickets were sold for the matches (split into eight stadiums) and millions of fans watched the games from their houses through several platforms. Inside and outside the field, such passion for the sport brought together people from numerous backgrounds, traditions and realities.

The linguistic aspect was no stranger to this. Followers and players from 32 countries met in the small State of Qatar. What languages were present there and which were the most predominant ones?

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