Among the many reasons for having a multilingual site is the possibility of showing up at the top of Google searches and or other search engines and get noticed in those new markets. The process used to promote a website to the top spots in a search is called SEO (Search Engine Optimization). When we talk about this process for a multilingual site, we call it “multilingual SEO”.
Appearing in search engines through search engine optimization is crucial to maximize the reach of our content. But it is not only about reaching a lot of people: we need to put across the right message to the correct audience. What is the role of a good translation in SEO?