- April 12, 2023
- By: Antonela Accorinti
- Trends
The use of social media is one of the most common activities online, and its popularity only continues to grow year after year. While there were nearly 2.7 billion social media users in 2017, this number is expected to rise up to 6 billion users by 2027.
In the face of these compelling statistics (it is estimated that 59% of the world’s population uses social media, with an average daily use of 2 and a half hours), why is it crucial to have multilingual content on those platforms?