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How to Approach Idioms and Expressions: Alternatives to Literal Translation

Are you familiar with figurative expressions in other languages?

Idioms, metaphors, hyperboles, jargon and idiomatic expressions: all the languages in the world have a vast number of these, which are closely related to their own worldview and arise from very particular cultural contexts.

Such phrases and structures pose a real challenge for translation. What are the best strategies for approaching figurative language?

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ChatGPT and Human Translators: Competition or Collaboration?

Have you heard that ChatGPT could replace the role of the translator?

The Generative Pre-training Transformer Chat, better known as ChatGPT, is an artificial intelligence chatbot developed by the company OpenAI, which allows users to ask it questions using conversational or natural language. It was released in November 2022 with the goal of generating text in a similar way to humans, which can be used for a variety of applications, such as chatbots, automatic content generation, and language translation.

In the face of such advances in artificial intelligence, many professionals and organizations wonder: is this really a tool that has arrived to replace human translators?

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The Importance of Multilingual Messages on Social Media

The Importance of Multilingual Messages on Social Media

The use of social media is one of the most common activities online, and its popularity only continues to grow year after year. While there were nearly 2.7 billion social media users in 2017, this number is expected to rise up to 6 billion users by 2027.

In the face of these compelling statistics (it is estimated that 59% of the world’s population uses social media, with an average daily use of 2 and a half hours), why is it crucial to have multilingual content on those platforms?

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