- November 13, 2023
- By: Antonela Accorinti
- Best Practices, Translations
Translation as a creative process is a concept rarely mentioned these days. When discussing translation, people usually tend to only think about literal translation, which is based on the mere transfer of words from one language into another.
Due to this simplistic approach, in recent years, the term “transcreation” has gained popularity to mean a comprehensive notion that provides a better description for what translators actually do on a daily basis. So, what is transcreation all about?