A long-awaited event by millions of people like the Football World Cup brought along astounding sociocultural diversity: more than 3 million tickets were sold for the matches (split into eight stadiums) and millions of fans watched the games from their houses through several platforms. Inside and outside the field, such passion for the sport brought […]
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Author: Antonela Accorinti
Translation in Advertising: Choosing the Right Messages
In Chinese, “bensi” means “rush to die.” Mercedes Benz chose that word a few years ago to enter the Asian giant. Although the error was quickly solved by the brand, other companies — such as Coca Cola, Pepsi, Audi, Dolce & Gabbana, Nike and Heineken — suffered the consequences of a poor translation applied to […]
CASE STUDY: Translating over 30 e-Learning courses into Spanish for SORENSON
PROJECT SUMMARY Client: SorensonService: Translation Project (Spanish)Format: Multimedia contentSubject Matter: eLearningVolume: 40 eLearning courses
The key role of multilingualism in an increasingly interconnected world
Although the benefits of learning languages have always been undeniable, this is particularly clear in these times of unprecedented global interaction. These days, multilingualism not only brings people closer to better educational, occupational and professional opportunities, but it also makes them more empathetic, helps them make better decisions and gives them confidence.
