During the Covid-19 pandemic, the world saw a dramatic shift to e-commerce. Need accelerated online interactions as consumers turned to the Internet for shopping after a in-store shopping became difficult and potentially dangerous. Thus, the flourishing of online stores represents a challenge for brands, especially for those that operate in several countries and seek to […]
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Author: Antonela Accorinti
Language and artificial intelligence: the synergy of a growing relationship
When we think of artificial intelligence (AI), we usually think of computers, programming and robots. However, people with a background in linguistics are increasingly in demand in this field. Language professionals have a lot to contribute in areas such as product development, speech recognition, search engine automation, language translation and customer service, among others. How […]
The benefits of adding multilingual talent to organizations
Inclusion, variety, diversity: this is what the long-term success of organizations largely depends on. And that means not only recruiting talent from different racial, age and gender backgrounds, but also embracing different cultural and linguistic points of view. Why is it important to create a work culture where there are no barriers of any kind?
How translation errors can be catastrophic
Since Russia invaded Ukraine in February 2022, thousands of Ukrainian soldiers have been receiving training in the United Kingdom by British forces. This situation has highlighted the difficulty in finding translators and interpreters to work with the troops. Given the wartime context, it is not only a matter of knowing the source and target languages […]
