Achieving results amidst constant change is the new major challenge for marketers worldwide. Hence, the use of Artificial Intelligence (AI) in the field of marketing is becoming increasingly common. This technology allows them to scale creative work, optimize campaigns, and create personalized ad experiences. But when it comes to translating these contents, can artificial intelligence […]
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Category: Best Practices
The Do’s and Don’ts of Transcreation
Unlike straightforward translation, which focuses on converting text from one language to another, transcreation involves adapting a message so it resonates with the target audience while maintaining the original intent, tone, and style. It is a delicate balancing act that requires both linguistic prowess and cultural sensitivity. When done right, transcreation can bridge the gap […]
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CLIENT: Idea Translations SERVICE: Website Optimization In an increasingly digitalized and competitive world, we understand the importance of staying up-to-date and providing our clients with an exceptional online experience. With this goal in mind, we recently embarked on the task of modernizing and optimizing our website to offer a more intuitive, appealing, and functional platform.
5 Elements that Distinguish a True Professional Translation Service
In an increasingly interconnected world, people worldwide demand more authentic content that meets their expectations and needs. In this context, expanding into new markets implies a significant challenge for organizations to meet these demands without losing their identity. What are the key elements of a professional translation?
