Translating from one language to another is often a complex process that involves both objective and subjective considerations. There’s always debate around the best approach for translation. Should it be literal and word-for-word or free and creative? What differences can we find between these two approaches? Each has particular elements that come into play when […]
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Category: Best Practices
Desktop Publishing: what it is and how it maximizes translation processes
Layout, graphic design and applied informatics have become fundamental allies of translation services, since they allow for the enhancing of linguistic skills with new technologies. Translation or localization projects usually include a “page layout” stage, whether this involves books, brochures, newsletters, manuals, guides, etc. Desktop Publishing (DTP) allows language service providers to remap translated documents. […]
Translation in Advertising: Choosing the Right Messages
In Chinese, “bensi” means “rush to die.” Mercedes Benz chose that word a few years ago to enter the Asian market. Although the mistake was quickly solved by the brand, other companies — such as Coca Cola, Pepsi, Audi, Dolce & Gabbana, Nike and Heineken — suffered the consequences of a poor translation applied to […]
The Benefits of a Team that Has In-House Desktop Publishers for Your Organization’s Multilingual Needs
In today’s globalized world, businesses must be able to communicate effectively in multiple languages in order to reach their target audiences. So, if your organization needs to produce content in multiple languages, partnering with a translation company with graphic design capabilities may be the best decision you can make. A desktop publisher is an expert […]
