Layout, graphic design and applied informatics have become fundamental allies of translation services, since they allow for the enhancing of linguistic skills with new technologies. Translation or localization projects usually include a “page layout” stage, whether this involves books, brochures, newsletters, manuals, guides, etc. Desktop Publishing (DTP) allows language service providers to remap translated documents. […]
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Category: Best Practices
Translation in Advertising: Choosing the Right Messages
In Chinese, “bensi” means “rush to die.” Mercedes Benz chose that word a few years ago to enter the Asian market. Although the mistake was quickly solved by the brand, other companies — such as Coca Cola, Pepsi, Audi, Dolce & Gabbana, Nike and Heineken — suffered the consequences of a poor translation applied to […]
The Benefits of a Team that Has In-House Desktop Publishers for Your Organization’s Multilingual Needs
In today’s globalized world, businesses must be able to communicate effectively in multiple languages in order to reach their target audiences. So, if your organization needs to produce content in multiple languages, partnering with a translation company with graphic design capabilities may be the best decision you can make. A desktop publisher is an expert […]
What is a Translation Proxy and How Does it Help Dynamic Websites?
As companies become increasingly global, they must ensure their websites can be understood by customers all around the world. The solution? Translation proxies – an innovative technology providing instant localization for dynamic web pages that also integrates with professional translators! Find out more about how translation proxies can be a powerful tool in your business’ […]
