- October 8, 2021
- By: Diego
- Best Practices, Translations
Any company mature enough to expand at a global level understands that no decision taken during the process to enter new markets should be taken lightly. However, some organizations still choose to translate their content looking only at the price. These organizations decide to use machine translation tools, internal resources with no formal training or experience in translation or freelancers, without assessing the potential risks of these decisions.
How can a bad translation impact a business seeking to expand?