The Super Bowl transcends borders also in the world of marketing. Every year, brands wrestle each other for a spot in the almost 4 hours of the Super Bowl broadcast to reach the massive multi-ethnic audience available.
The number of Hispanic workers in the U.S. market has grown from 10.7 million, in 1990, to 29 million, in 2020 and it is expected to reach 35.9 million by 2030.
A decade ago, The Parent Project, an innovative education institution focusing on strong-willed children and adolescents, contacted us to translate their educational programs.