Hispanic Communities
Like rugby in New Zealand and football (soccer) in Argentina, the final game of the National Football League (NFL) in the United States is a massive event. The first Super Bowl took place 56 years ago and, since then, it has grown beyond the area of sports to become a whole social and cultural phenomenon.
How did the final game of the football season —between Los Angeles Rams and the Cincinnati Bengals— achieve 117 million viewers in the US only and became a symbol of multiculturalism?
As their workforce expands, more companies are prioritizing diversity and inclusion. The number of Hispanic workers in the U.S. market has grown from 10.7 million, in 1990, to 29 million, in 2020 and it is expected to reach 35.9 million by 2030.
Therefore, companies are faced with the increasing challenge of adapting to these changes. But how to communicate effectively and secure long-term talents?
A decade ago, The Parent Project, an innovative education institution focusing on strong-willed children and adolescents, contacted us to translate their educational programs.
