In 2022, the global market size for Automatic Translation (AT) was valued at USD 978 million and is expected to expand at an annual growth rate of 13.5% from 2023 to 2030. The increasing globalization of the internet and the growing need to reduce operational costs are expected to drive market growth in the coming […]
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Simultaneous Interpretation: Innovations in Real-Time
Simultaneous interpretation has become an essential tool for companies seeking to bridge language barriers in real time. It involves translating spoken language in real-time, allowing participants to understand the message as it is being delivered. This method is widely used in conferences, meetings, trainings, and webinars. There are several methods of simultaneous interpretation that cater […]
The Do’s and Don’ts of Transcreation
Unlike straightforward translation, which focuses on converting text from one language to another, transcreation involves adapting a message so it resonates with the target audience while maintaining the original intent, tone, and style. It is a delicate balancing act that requires both linguistic prowess and cultural sensitivity. When done right, transcreation can bridge the gap […]
Four Curious Things About Subtitling
Imagine watching a foreign film and immersing yourself completely in its narrative, understanding every nuance and cultural reference, despite not speaking the language. Subtitling bridges this language gap, allowing stories from different corners of the globe to resonate universally. It’s not just about translating words; it’s about capturing the essence of dialogues, the subtleties of […]
