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Among the many reasons for having a multilingual site is the possibility of showing up at the top of Google searches and or other search engines and get noticed in those new markets. The process used to promote a website to the top spots in a search is called SEO (Search Engine Optimization). When we talk about this process for a multilingual site, we call it “multilingual SEO”.

Appearing in search engines through search engine optimization is crucial to maximize the reach of our content. But it is not only about reaching a lot of people: we need to put across the right message to the correct audience. What is the role of a good translation in SEO?

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Anamaria Bacci

I’ve been wanting to write about my linguistic “experiences” in Argentina for quite some time now, when I learned (and continue to learn) to speak Spanish. I was 25 years old then. I had just arrived in the country and my oldest daughter was just two months old. We arrived in Buenos Aires and I wanted to start learning how to communicate correctly as soon as I got there, since I wanted to work in my field: Journalism. To that end, I enrolled in a language institute and started taking classes.

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Someone from Spain can easily chat with someone from Latin America, but the continental differences quickly become evident. However, if our purpose is to translate content into Spanish it is vital to know the target region, because differences may be greater than we think.

What do we need to consider when translating into Spanish for different audiences? What are the main differences between Spanish from Spain and the Spanish from Latin America?

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Your company is in need of a translation service, and in a bit of a hurry you choose the first provider that counters your way. But, wait, did you even check if it has a certification for their services?

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