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Transcreation: A modern and effective technique to multilingual marketing

#Transcreation: What’s all the fuzz in the #marketing industry?

Although they are related services, translation and creative translation have many differences. Transcreation is especially useful in marketing, as it achieves a creative translation of concepts, so that they reach the target audience with a unique local flavor, tone and style.

What is this technique and why is it important in the advertising and marketing industry?

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