Training and retaining talent: the importance of multilingual onboarding
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Author: Antonela Accorinti
How Language Changes our Perception of the World
Our language affects what we see and how we process that information. The grammar and vocabulary of each language instills in its speakers a particular way of looking at the world. The Sapir-Whorf hypothesis, also known as the linguistic relativity hypothesis, proposes that the particular language one speaks influences the way one thinks about reality. How does that influence work?
CASE STUDY: State of Oregon Department of Environmental Quality (Oregon’s DEQ)
Client: Oregon’s DEQ.
Service: Transcreation Project.
Documents: Bill inserts, guides, social media, webpage.
Disciplines: Technical.
Volume: 3 language.
Linguistic economy: how to say a lot with a little
They say that a picture is worth a thousand words, and when we think about languages, this premise is often true. The meaning of a sentence can often be conveyed with only a few words; the rest may result as redundant and boring to the recipients.
Linguistic economy or its tendency towards brevity is a principle inherent to language: based on its primary function of communication, it seeks convenience and the least amount of effort at the phonetic, lexical, morphological and syntactic levels. What are its characteristics and the clearest examples worldwide?
