Since the beginning, scientific information has been closely related to translation. Sharing, making something available to the public, is a fundamental goal shared by both science and translation. According to the Merriam-Webster dictionary, “popularize” means “to cause to be liked or esteemed“, as well as “to present in generally understandable or interesting form“. Ethics and […]
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What were the most spoken languages in the Qatar World Cup
A long-awaited event by millions of people like the Football World Cup brought along astounding sociocultural diversity: more than 3 million tickets were sold for the matches (split into eight stadiums) and millions of fans watched the games from their houses through several platforms. Inside and outside the field, such passion for the sport brought […]
Translation in Advertising: Choosing the Right Messages
In Chinese, “bensi” means “rush to die.” Mercedes Benz chose that word a few years ago to enter the Asian giant. Although the error was quickly solved by the brand, other companies — such as Coca Cola, Pepsi, Audi, Dolce & Gabbana, Nike and Heineken — suffered the consequences of a poor translation applied to […]
CASE STUDY: Translating over 30 e-Learning courses into Spanish for SORENSON
PROJECT SUMMARY Client: SorensonService: Translation Project (Spanish)Format: Multimedia contentSubject Matter: eLearningVolume: 40 eLearning courses
