Archive for month

October, 2022

Training and retaining talent: the importance of multilingual onboarding

Training and retaining talent: the importance of multilingual onboarding

Delivering relevant experiences so that employees stay and feel in tune with an organization is one of the biggest challenges facing business leaders. As the job market continues to fluctuate and globalize, onboarding processes have become a great resource. While at the same time, it is important to focus on programs and practices that can be used throughout the organization across countries, regions and languages. But what are the advantages of this approach?

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How Language Changes our Perception of the World

How does #language change our perception of the world?

Our language affects what we see and how we process that information. The grammar and vocabulary of each language instills in its speakers a particular way of looking at the world. The Sapir-Whorf hypothesis, also known as the linguistic relativity hypothesis, proposes that the particular language one speaks influences the way one thinks about reality. How does that influence work?

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CASE STUDY: State of Oregon Department of Environmental Quality (Oregon’s DEQ)

Case Study: State of Oregon Department of Environmental Quality (Oregon’s DEQ)

PROJECT SUMMARY:

Client: Oregon’s DEQ.
Service: Transcreation Project.
Documents: Bill inserts, guides, social media, webpage.
Disciplines: Technical.
Volume: 3 language.

The State of Oregon Department of Environmental Quality is the chief regulatory agency, responsible for protecting Oregon’s natural resources and managing sanitary and toxic waste disposal. It was established by the Oregon Legislative Assembly in 1969, dissolving the predecessor Oregon State Sanitary Authority. It administers the state’s pollution laws, the first of which were enacted in 1889, and the agency’s director has the authority to impose fines for violations of these laws.

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Linguistic economy: how to say a lot with a little

Linguistic economy: how to say a lot with a little

They say that a picture is worth a thousand words, and when we think about languages, this premise is often true. The meaning of a sentence can often be conveyed with only a few words; the rest may result as redundant and boring to the recipients.

Linguistic economy or its tendency towards brevity is a principle inherent to language: based on its primary function of communication, it seeks convenience and the least amount of effort at the phonetic, lexical, morphological and syntactic levels. What are its characteristics and the clearest examples worldwide?

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